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How Steve Jobs managed to make Apple products trendy?

How Steve Jobs managed to make Apple products not only the symbol of the development of mobile technologies, but also, the iconic fashion accessories? This success is trying to repeat the leaders of HTC, Samsung, Google and even the current head of Apple Tim Cook. So, what Steve Jobs did right?


About why Steve Jobs was able to make the Apple products trendy wrote a contemporary philosopher Umberto Eco. He said that Apple was built on the basis of Catholicism, namely – beauty, clarity and elegance of the interface. For example, Bill Gates targeted the users who were willing to learn a new programming languages, by other words – specialists.


It seems that the philosopher assumption may be true. Despite the fact that the hypothesis expressed by Umberto Eco was at the time when MS-DOS share was nine times greater than Apple’s. Now the situation is quite different and it began to change with the advent of iPod music player. Those who were looking in the direction of complex and technologically advanced Microsoft products began to buy the iPod. The new gadget has become for them an elegant, fashionable and radically modern – the way it seemed, was supposed to be the future.


So, what Steve Jobs did right? If we rely on the theory of Umberto Eco, then we can say: Jobs was able to predict the computer revolution, which has become widespread. Steve Jobs is called visionary. Perhaps the word is too loud, however, cannot be denied. Steve Jobs correctly predicted the appearance of small devices in the pocket of every third person in the world. He correctly chose the main criterion for consumer choice: it is necessary to present this little device as the most convenient in terms of daily use.

The main principles of Steve Jobs still live in Apple Company:

  • For any product that Apple creates, the people who create it have to want it themselves.
  • The products have to be easy to use
  • Keep things simple
  • Offer great customer service and in-store experiences
  • Apple only makes a product if Apple can do it better
  • Think Different

In my opinion Steve Jobs did the great job in advertising the product. When the Apple Company was just beginning to grow up he invested a lot in advertising while others considered him as a crazy. He knew that the product will become popular only after wide advertising.

“A lot of times people don’t know what they want until you show it to them.” – Steve Jobs


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