BMW wants to build the most intelligent car
Last week BMW celebrated its hundredth birthday and this became the perfect time for the brand to announce that it is preparing to create “the most intelligent car” on the market.
In addition to this ambitious goal, Klaus Fröhlich from BMW said that the brand will work alone, without partnerships with companies like Google or Apple. Klaus Fröhlich is a manager in development department of BMW, during the 86th edition of the International Exhibition of Geneva Motor, which runs until March 13, gave an interview to Reuters where he revealed some of the goals and ambitions of the brand for the next years.
Half of the team of I&D will consist of programmers
According to Klaus Fröhlich, only the restructuring of the research department and the company’s development will ensure the construction of a smart car, the most intelligent and will be able to compete with companies like Google and with its autonomous driving cars. Another BMW guarantees is that there will be no partnership with companies related to Web services such as Google or Apple, the whole business model will remain within BMW.
“Our task is to preserve our business model without surrendering it to an internet player. Otherwise we will end up as the Foxconn for a company like Apple, delivering only the metal bodies for them.”
A long way of learning
Put a car on the road to drive autonomously, where there are only passengers, it is not at all an easy task. BMW is aware that there is a long way to go. As for now BMW wants to make new partnerships with suppliers of parts and equipment outside the automotive industry. And then, there must be an evolution in areas such as artificial intelligence.
“We have some catching up to do in the area of machine learning and artificial intelligence”
So far, the aim of commercializing its own vehicle, fully autonomous, has not yet scheduled date and we shouldn’t see in the very near future, but the revolution in the automotive world is already happening