What is in common between Apple and Kim Kardashian?

Between Apple Company, the developer of iPhone, iPad, iPod, iMac and other popular products, and the reality TV star Kim Kardashian, oddly enough, but exist something in common.

They both exist in the form of Emoji. These icons for messengers, grown out of emoticons, are no longer only contagious habit of social media – now we can talk about them as a new phenomenon in marketing.

Few months ago, fashion model and actress Kim Kardashian has announced the appearance of a set of Emoji named after herself, Kimoji, which is available in the App Store for $2. Those who wanted to download a set of the most exclusive emoticons from Kardashian on the first day were so many that the App Store servers couldn’t stand such a serious load.

Apple, I'm so sorry I broke your App Store!!!

— Kim Kardashian West (@KimKardashian) December 21, 2015

However, shortly thereafter the technical support resolved the issue and all fans of Kim Kardashian were able to download long-awaited emoticons.

Another thing in common between Apple and Kim Kardashian is that they are both popular and have a lot of fans. Reminding that American fashion model recognized as the most popular blogger on Instagram. According to the number of subscribers Kardashian managed to bypass the singer Beyoncé who has 62.4 million subs, while Kim has more than 63 million.