iPad Pro sales exceeded the Microsoft Surface Pro

Last week Tim Cook and Luca Maestri reported on Apple’s revenue for the first quarter of the new financial year after analyzing the values a lot of experts stated that iPad Pro sales were very low and they can’t compete with the leader of the market – Microsoft Surface Pro.  If Apple iPad Pro is a failure, why did it beat Microsoft Surface in sales?

The arrival of the iPad Pro has brought Apple to a new market of tablets where competition already had a strong presence. At first Apple didn’t cause any changes on the market, but now it appears that we’ve missed something. According to International Data Corporation (IDC) Apple may have exceeded Microsoft and its Surface Pro with iPad sales.

The data presented counter to the general opinion that saw the very slow start of sales of the iPad Pro, not only because it is a new concept, but also by the lack of accessories, which have emerged later.

In the battle against its direct competitor, the iPad Pro eventually managed to gain its pace and surpass Microsoft’s Surface Pro 4. According to IDC and referring to the last quarter, the iPad Pro sold 2 million units while Surface sold 1.6 million units, most of them were from Pro line and not Surface 3 – the weaker model.

The market has been contracting and reference brands are declining in sales, with two exceptions, which were able to absorb much of the loss of competition. Only Amazon and Huawei were able to grow with positive values and well above 100% over the same period of last year.

Even with the difference in sales that IDC is showing, the Surface Pro had a very positive growth in the market, as reported by Microsoft. The 26% sales growth show that this type of equipment is increasingly being used to replace the laptops, something that brands have predicted since its launch.