image description
image description
Tags (178):
3D Maps 3D Printer 3D Touch 5D-Discs Altwork Android Apollo App Store Apple Apple Car Apple Company Apple Music Apple Pay Apple Store Apple Support Apple TV Apple Watch Apple Watch 2 Apple WWDC 2016 Apps Asia Audio Battery Beats Best Shots Bugs Business Camera CarPlay Cases Celebrities Charging Cheap Smartphone Court Deals deca-core Dev Center Discounts DJ gloves Education Elegant Encryption Error 1970 Error 53 Experiments Facebook Fashion FBI Flickr FORCEemotion Foxconn Free stuff Freedom 251 Fun Gadgets Games Gear 360 Gift Cards Giveaway Goldgenie Google GoPro Graphics Guide Hackers Headphones Hermès History iCloud iFunBox iMac India Instagram Intel Internet of things Interview iOS iOS 9 iOS 9.2 ios 9.3 iPad iPad Air 3 iPad Pro iPhone iPhone 5E iPhone 5S iPhone 5SE iPhone 6 iPhone 6 Plus iPhone 6C iPhone 6s iPhone 6s Plus iPhone 7 iPhone 7 Plus iPhone 7C iPhone SE iPod iPod Touch iTunes iTunes Radio Jailbreak Keynote Kickstarter LaMetric Time Laptop Leaks Li-Fi Lightning Cable Luxury Mac Mac OSX MacBook MacBook Air Macbook Pro MacOS Maps Microsoft Music MWC 2016 NAS News Nexus Novelties OPPO Oracle OS X OS X 10 Patent Preview Privacy Pros and Cons Records RemoteControl Revenues Review Rock Jaw Sentio Rumors Safari Sales Samsung Security Shares Siri Smart bracelet Smart Desktop Clock Smart home Smart Ring Solar Paper SONOS Sony Sound Speakers Specifications Speed 8 Steve Jobs Super VOOC Synology Tax Technology ThingMaker Tim Cook Tips Tools Tornado Touch ID Tutorial tvOS tvOS 9 Twitter Video VirnetX Virtual Reality watchOS watchOS 2 Windows wireless charging X-Files Zopo

iPad Pro sales exceeded the Microsoft Surface Pro

Last week Tim Cook and Luca Maestri reported on Apple’s revenue for the first quarter of the new financial year after analyzing the values a lot of experts stated that iPad Pro sales were very low and they can’t compete with the leader of the market – Microsoft Surface Pro.  If Apple iPad Pro is a failure, why did it beat Microsoft Surface in sales?


The arrival of the iPad Pro has brought Apple to a new market of tablets where competition already had a strong presence. At first Apple didn’t cause any changes on the market, but now it appears that we’ve missed something. According to International Data Corporation (IDC) Apple may have exceeded Microsoft and its Surface Pro with iPad sales.

The data presented counter to the general opinion that saw the very slow start of sales of the iPad Pro, not only because it is a new concept, but also by the lack of accessories, which have emerged later.

In the battle against its direct competitor, the iPad Pro eventually managed to gain its pace and surpass Microsoft’s Surface Pro 4. According to IDC and referring to the last quarter, the iPad Pro sold 2 million units while Surface sold 1.6 million units, most of them were from Pro line and not Surface 3 – the weaker model.



The market has been contracting and reference brands are declining in sales, with two exceptions, which were able to absorb much of the loss of competition. Only Amazon and Huawei were able to grow with positive values and well above 100% over the same period of last year.

Even with the difference in sales that IDC is showing, the Surface Pro had a very positive growth in the market, as reported by Microsoft. The 26% sales growth show that this type of equipment is increasingly being used to replace the laptops, something that brands have predicted since its launch.


    Your email address will not be published.