Apple’s sales of iOS devices for the first time are ahead of Windows
As can be seen on the chart above, in the past year, Apple shipped more than 300 million devices based on iOS and OS X. Of which Mac had 21 million copies and the iPad declined to about 60 million units. Microsoft has sold 275 million Windows-based devices against 300 million in 2014. The leaders of sales are still gadgets based on Android.
Apple’s strategy is to carve out a larger share of the mass market. This is unique model, which leaves plenty of room for growth. However, the question is – can Apple continue to live following the Job’s beliefs, now, when the company has become as successful as Microsoft once was? It is one thing to sacrifice iPod or Mac, but it is quite another risking with successor like iPhone. It is becoming difficult for Apple. Investors are asking – what will be the next iPhone? And they do not have an obvious answer. It is almost impossible to think of anything that will create $140 billion out of nothing.