Apple Music reaches 10 million paying subscribers
January 11, 2016
Announced in June, the Apple music service from the giant Apple has received some criticism and some media even reported that it has been a failure! However, according to Financial Times, Apple has just achieved a milestone of 10 million subscribers who pay for the service. A very interesting number, considering that the Spotify has “only” 20 million and leads this segment.
Apple Music, a success or a failure? It was the question posed a few months ago. Now, in just six months, Apple Music service reached 10 million paying users. Curiously Spotify, which is the leading service in this segment, needed six years to achieve such numbers.
Spotify currently has 20 million users who pay for the service and in total more than 75 million users including those who use the free version. Taking into account the growth of Apple Music, it is estimated that Apple’s service may lead the segment already in 2017.
It’s good news that Apple is making streaming work but it is also going to accelerate the decline of downloads… the potential to be the leading music subscription service sometime in 2017
Mark Mulligan da Midia Research
There is no doubt that the growth of Apple Music has been very significant but it is also true that times have changed. At the time when Spotify started, this type of service was not in trend. Let’s see if in fact Apple can overcome Spotify already in 2017.
Apple Music service was launched on June 30, 2015. Currently it is one of the cheapest music streaming services, monthly fee is $9.99 for a single user, however there are other plans like family plan that grants access for up to 6 people and costs only $14.99 per month. Since November 2015 Apple Music is available on android devices as well. In 2016, Apple promised to provide its subscribers with Hi-Res Audio format (96kHz, 24bit sampling rate).
What music service do you use?