The myth about iPhone owners
Most of people think that only those who purchase products from premium class can afford the iPhone. Now this myth slowly fades away and Apple contributes for that by launching a program that allows to exchange your iPhone for the more recent one. The program is called Apple Upgrade Program.
Under this program, every buyer can exchange his old iPhone for a new iPhone 6s or iPhone 6s Plus after signing a special contract for the payment of a monthly fee. After 12 payments he will receive next generation iPhone right after its release – so it’s a good investment in the future. Basically you will always own the latest generation of the iPhone by paying monthly not more than $45.
Currently payments for Apple Upgrade Program are only available in the US and the minimum you can pay are $32 per month for iPhone 6S 16 GB or $36 for iPhone 6s Plus with similar similar configuration.
According to analysts from Piper Jaffray, nearly 40% of buyers of the new iPhone in the US already benefited from this program. The number of those who wants to use the Apple Upgrade Program is growing so fast that by the next year, more than half of the new iPhones will be sold through this program, experts predicting.
Good offer – only for 30 bucks you can take a new iPhone and do not overpay for the contract with your mobile operator, and then get the new generation smartphone when it is released. Do you believe enough in the success of Apple to agree to such conditions?
Apple Upgrade Program is also beneficial for Apple. The company is able to refresh the cycle of devices on the marked with new ones and is constantly increasing customer base.